Intercom and Google Analytics Integration

Explore Triggers and Actions

Tag Added To User

New event each time a new tag is added to a user.

Tag Added To Lead

New event each time a new tag is added to a lead.

Tag Added To Conversation

New event each time a new tag is added to a conversation.

New Topic (Instant)

New event for each new topic that you subscribed in your webhook. See more here.

New Tickets

New event when a new ticket is created in Intercom.

New Leads

New event each time a new lead is added.

New Event

New event for each new Intercom event for a user.

Lead Added Email

New event each time a lead adds their email address.

New Conversation Rating Added

New event each time a new rating is added to a conversation.

Create GA4 Property

Creates a new GA4 property.

Create Key Event

Creates a new key event.

Run Report in GA4

Returns a customized report of your Google Analytics event data. Reports contain statistics derived from data collected by the Google Analytics tracking code.

Run Report

Return report metrics based on a start and end date.

How it works

Add your support channel as a trigger

Start with any customer-facing channel — WhatsApp, Email, Web Chat, or even Phone. When a new ticket, message, or call comes in, the workflow kicks off.

Connect your apps

Set conditions like agent persona, customer type, query intent, or urgency. Then let your AI agent auto-respond, triage, summarize, or even escalate — just using natural language.

Connect it to your tools

Sync with your CRM, Helpdesk, or internal systems. Automatically log tickets, update statuses, notify agents, send surveys or send summaries — your workflow, your way.

What can Ayudo do with Intercom and Google Analytics?

Our Intercom and Google Analytics integration empowers your team to track, analyze, and act on customer interactions in real-time. By combining Intercom’s powerful messaging and support tools with Google Analytics’ robust data tracking, you gain a comprehensive view of user behavior, campaign performance, and conversion metrics—all in one place. This integration helps you make data-driven decisions to enhance customer experience, improve retention, and drive growth.

Frequently asked questions

What benefits does integrating Intercom with Google Analytics provide?

Integrating Intercom with Google Analytics allows you to correlate customer conversations and support interactions with website traffic and user behavior data. This helps you better understand how messaging impacts engagement, track conversion funnels, and optimize marketing campaigns for higher ROI.

How do I set up the Intercom and Google Analytics integration?

To set up the integration, connect your Intercom account with Google Analytics through the integration settings in your Intercom dashboard. You'll need to authorize access and configure event tracking to sync key user interactions automatically.

Can I track custom events from Intercom in Google Analytics?

Yes, you can configure custom event tracking to capture specific Intercom actions such as message opens, replies, and user attributes. These events will then be available in Google Analytics for detailed analysis.

Is the integration compatible with Google Analytics 4 (GA4)?

Absolutely. Our integration supports both Universal Analytics and Google Analytics 4, ensuring you can leverage the latest analytics features and reporting capabilities.

Does this integration impact website performance?

No, the integration is designed to operate efficiently without affecting your website’s load times or user experience. It uses asynchronous data syncing to ensure smooth performance.

Explore Triggers and Actions

How it works

Popular App Usecases

What can Ayudo do with Intercom and Google Analytics?

Frequently asked questions

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