Mailchimp & Google Analytics Integration | Track Email Campaign Performance

Explore Triggers and Actions

New Subscriber (Instant)

Trigger new event when a subscriber is added to an audience list.

New or Updated Subscriber (Instant)

Trigger new event when a subscriber is added or updated (on profile, or email address change) in an audience list.

New List Event (Instant)

Trigger new event when the following occurs on an audience list: a campaign is sent or cancelled, a subsciber is added, unsuscribed, has a profile update, or has the associated email address changed, or cleaned.

New Unsubscriber (Instant)

Trigger new event when a subscriber is removed from an audience list.

New Customer

Trigger new event when a new customer is added to a selected store.

Link Clicked

Trigger new event when a recipient clicks a pre-specified link in an specific campaign.

New Audience

Trigger new event when an audience is added to the connected Mailchimp account.

New Campaign

Trigger new event when a new campaign is created or sent

New File

Trigger new event when a new file is added to the File Manager of the connected Mailchimp account.

Create GA4 Property

Creates a new GA4 property.

Create Key Event

Creates a new key event.

Run Report in GA4

Returns a customized report of your Google Analytics event data. Reports contain statistics derived from data collected by the Google Analytics tracking code.

Run Report

Return report metrics based on a start and end date.

How it works

Add your support channel as a trigger

Start with any customer-facing channel — WhatsApp, Email, Web Chat, or even Phone. When a new ticket, message, or call comes in, the workflow kicks off.

Connect your apps

Set conditions like agent persona, customer type, query intent, or urgency. Then let your AI agent auto-respond, triage, summarize, or even escalate — just using natural language.

Connect it to your tools

Sync with your CRM, Helpdesk, or internal systems. Automatically log tickets, update statuses, notify agents, send surveys or send summaries — your workflow, your way.

Popular App Usecases

Automate Event Tracking Effortlessly

Transform audience actions into crucial event records seamlessly.

What can Ayudo do with Mailchimp and Google Analytics?

Our Mailchimp and Google Analytics integration empowers you to track the performance of your email marketing efforts with precision. By linking these two powerful platforms, you gain access to detailed analytics on user behavior, campaign ROI, and conversion paths. Monitor how your subscribers interact with your emails and website, optimize your marketing strategies, and drive better results with data-driven decisions.

Frequently asked questions

How do I connect Mailchimp with Google Analytics?

To connect Mailchimp with Google Analytics, enable Google Analytics tracking in your Mailchimp campaign settings by entering your Google Analytics tracking ID. This will automatically tag your email links, allowing Google Analytics to capture campaign data.

What kind of data can I track with this integration?

You can track email campaign traffic, user engagement on your website, conversion rates, bounce rates, and the overall behavior of users who click through your Mailchimp emails, providing a comprehensive view of campaign effectiveness.

Is the integration free to use?

Yes, integrating Mailchimp with Google Analytics is free. Both platforms offer this feature without additional charges, allowing you to enhance your marketing insights at no extra cost.

Can I track multiple Mailchimp campaigns in Google Analytics?

Absolutely. Each Mailchimp campaign can be tagged with unique UTM parameters that Google Analytics recognizes, enabling you to analyze the performance of individual campaigns separately.

Will this integration affect my email deliverability?

No, enabling Google Analytics tracking in Mailchimp does not impact your email deliverability. It only adds tracking parameters to your links to help monitor user activity.

Mailchimp and Google Analytics Integration

Explore Triggers and Actions

How it works

Popular App Usecases

What can Ayudo do with Mailchimp and Google Analytics?

Frequently asked questions

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