Twilio and Google Analytics Integration

Explore Triggers and Actions

New Transcript Created

Emit new event when a new call transcript is created

New Incoming SMS (Instant)

Emit new event every time an SMS is sent to the phone number set

New Call (Instant)

Emit new event each time a call to the phone number is completed

New Recording

Emit new event when a new call recording is created

New Phone Number

Emit new event when you add a new phone number to your account

Create GA4 Property

Creates a new GA4 property.

Create Key Event

Creates a new key event.

Run Report in GA4

Returns a customized report of your Google Analytics event data. Reports contain statistics derived from data collected by the Google Analytics tracking code.

Run Report

Return report metrics based on a start and end date.

How it works

Add your support channel as a trigger

Start with any customer-facing channel — WhatsApp, Email, Web Chat, or even Phone. When a new ticket, message, or call comes in, the workflow kicks off.

Connect your apps

Set conditions like agent persona, customer type, query intent, or urgency. Then let your AI agent auto-respond, triage, summarize, or even escalate — just using natural language.

Connect it to your tools

Sync with your CRM, Helpdesk, or internal systems. Automatically log tickets, update statuses, notify agents, send surveys or send summaries — your workflow, your way.

What can Ayudo do with Twilio and Google Analytics?

Our Twilio and Google Analytics integration empowers businesses to track, analyze, and optimize customer interactions across messaging, voice, and video channels. By combining Twilio's communication platform with Google Analytics' robust data tracking, you gain a comprehensive view of user engagement, campaign performance, and conversion metrics—all in one place. Enhance your marketing strategies, improve customer experience, and make data-driven decisions with ease.

Frequently asked questions

What data from Twilio can be tracked in Google Analytics?

You can track various Twilio events such as SMS deliveries, voice call statuses, message responses, and engagement metrics. This data helps you analyze customer interactions and campaign effectiveness within Google Analytics.

How do I set up the Twilio and Google Analytics integration?

Setting up the integration involves configuring Twilio to send event data to Google Analytics using tracking IDs and custom parameters. Our step-by-step guide and API documentation make the process straightforward, even for non-technical users.

Can I use this integration to measure ROI on communication campaigns?

Yes, by linking Twilio interaction data with Google Analytics goals and conversion tracking, you can accurately measure the return on investment for your messaging and calling campaigns.

Is the integration secure and compliant with data privacy regulations?

Absolutely. The integration adheres to industry-standard security protocols and supports compliance with GDPR, CCPA, and other data privacy regulations to ensure your customer data is protected.

Does this integration support real-time analytics?

Yes, you can monitor Twilio communication events in near real-time within Google Analytics, enabling you to respond quickly to customer behaviors and optimize campaigns on the fly.

Explore Triggers and Actions

How it works

Popular App Usecases

What can Ayudo do with Twilio and Google Analytics?

Frequently asked questions

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