Modern D2C brands live and breathe experience.
Every touchpoint — from a pre-sale product query to post-delivery installation — shapes how customers perceive the brand.
For a fast-growing lifestyle and furniture brand known for its ergonomic designs and premium home solutions, scaling this experience across thousands of daily customers had become a serious challenge.
Support queries were flooding in from every channel:
- Customers visiting the website with questions on product dimensions or color variants.
- Shoppers reaching out on WhatsApp for order status updates.
- New buyers seeking help with installation after delivery.
The brand wanted to create a unified, AI-driven experience that could handle support and marketing — without adding headcount or increasing complexity.
That’s where Ayudo came in.
The challenge: scaling human-like support across channels
As the brand scaled its e-commerce presence, customer queries became both frequent and fragmented.
- Chat widget: Website visitors asking about product features, dimensions, and ergonomic details before purchase.
- WhatsApp: Customers tracking deliveries or asking post-order questions.
- Voice widget: Shoppers preferring to speak instead of type, requesting personalized guidance or consultation.
Internally, all this data lived in Shopify — which managed inventory, orders, and fulfillment. But there was no real-time link between the support touchpoints and Shopify, meaning every query required manual lookup by human agents.
And on the marketing side, their team wanted to be proactive — following up with customers who abandoned carts, or ensuring installation and feedback loops were completed — but they couldn’t scale outreach without automation.
The Ayudo solution: multi-agent orchestration for support + marketing
Ayudo deployed a network of AI agents that connected seamlessly with Shopify and WhatsApp, as well as the brand’s website widgets (chat and voice).
Together, these agents now deliver end-to-end automation across support and marketing use cases.
1. Unified customer support across chat, voice, and WhatsApp
When a customer reaches out on any channel — chat, voice, or WhatsApp — Ayudo’s AI support agent instantly retrieves context from Shopify:
- Order details
- Dispatch and courier tracking
- Installation and delivery status
- Product specs and FAQs
So a customer asking “What are the dimensions of the WorkFlex table?” or “Has my chair shipped yet?” gets an instant, accurate response, without waiting for a human agent.
Channels in action:
- Chat widget: Handles product FAQs and pre-sales consultations.
- Voice widget: Assists customers who prefer conversational guidance — especially for ergonomic or compatibility-related questions.
- WhatsApp: Provides live order tracking and post-purchase updates, powered directly by Shopify data.
If the AI agent can’t resolve a query, it routes the conversation to a human agent — complete with all context and order details — ensuring continuity.
2. Outbound Voice AI Agents for Marketing and Post-Sales
Beyond customer support, the brand uses outbound voice AI agents for proactive marketing and post-delivery engagement.
a. Abandoned cart recovery
When a customer adds a product to the cart but doesn’t complete checkout, a voice AI agent triggers a personalized call.
It asks what stopped them — “Was it delivery timelines, pricing, or product details?” — and offers assistance or incentives to help complete the purchase.
b. Installation coordination
Once an order is marked delivered in Shopify, a proactive voice call is triggered one hour later.
The AI agent asks if the customer would like to book an installation appointment.
If yes, it captures the preferred date and time and passes it to the installation team instantly.
c. Post-purchase feedback and CSAT
Seven days after installation, another voice AI agent reaches out to collect feedback:
- How was your installation experience?
- How satisfied are you with the product?
- Would you recommend it to others?
All responses are analyzed automatically — feeding insights into Ayudo’s analytics dashboard.
3. Analytics that close the loop
Every AI conversation — whether chat, WhatsApp, or voice — feeds into Ayudo’s analytics engine.
The brand’s team can now visualize:
- Top product queries (to improve FAQ and website content).
- Common delivery and installation issues.
- Customer sentiment trends post-purchase.
- Funnel insights (where customers drop off and why).
These insights help both the marketing and CX teams act quickly — refining content, optimizing workflows, and improving product information to reduce repetitive support requests.
The impact: a unified, proactive customer journey
Since implementing Ayudo, the lifestyle brand has seen measurable transformation:
- 70% faster response time on support queries.
- Significant drop in repetitive “Where is my order?” tickets.
- ~11% uplift in abandoned cart recovery through voice agent follow-ups.
- Automated post-installation engagement, improving CSAT scores and repeat purchase intent.
Unified analytics giving marketing and operations a shared view of customer experience.
The new era of lifestyle commerce support
Modern commerce is conversational — and fragmented across channels.
Ayudo helps brands like this lifestyle leader orchestrate every touchpoint through intelligent, context-aware AI agents.
From browsing to delivery to feedback, the entire customer journey becomes connected — and self-improving.
Getting started
If your Shopify-powered business wants to offer 24/7, human-like support and personalized post-purchase outreach — without expanding your support team — Ayudo can help.
Deploy AI chat, voice, and WhatsApp agents that know your customers, understand your products, and never lose context.
Request a demo to see how Ayudo.ai powers next-gen customer support and marketing automation for D2C brands.
