Integrating Freshchat with Google Contacts allows you to automatically delete contacts as soon as a new conversation begins. This ensures that your contact list remains up-to-date and relevant, reducing clutter and enhancing data accuracy. By automating this process, you can minimize manual errors and eliminate the need for manual deletions, allowing your team to devote more time to critical customer support tasks. This seamless workflow not only boosts productivity but also contributes to a more organized database.