Mailchimp
Google Analytics

Automate Event Tracking Effortlessly

Streamline your event management process. Connect audience interactions to key metrics. Achieve faster insights with automation.

When this happens...

New List Event (Instant)
Trigger new event when the following occurs on an audience list: a campaign is sent or cancelled, a subsciber is added, unsuscribed, has a profile update, or has the associated email address changed, or cleaned.

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automatically do this!

Create Key Event
Creates a new key event.

Explore Triggers and Actions

New Open
Trigger new event when a recipient opens an email in a specific campaign.
New Order
Trigger new event when an order is added to your store, or Mailchimp account.
New or Updated List Segment
Trigger new event when segment is either created or updated.
New Segment Tag Subscriber
Trigger new event when a subscriber is added to a segment or tags within an audience list.
Create GA4 Property
Creates a new GA4 property.
Create Key Event
Creates a new key event.
Run Report in GA4
Returns a customized report of your Google Analytics event data. Reports contain statistics derived from data collected by the Google Analytics tracking code.
Run Report
Return report metrics based on a start and end date.

About the apps

Learn more about

Mailchimp

and

Google Analytics

, and how they work together to automate your workflows.

About

Mailchimp

Mailchimp is a leading marketing automation and email marketing platform that helps businesses create, manage, and analyze their campaigns effectively.

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About

Google Analytics

Google Analytics provides essential tools to measure and report on digital user activity, enhancing data-driven decision-making.

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Why

Mailchimp

+

Google Analytics

= Perfect Match

Integrating Mailchimp with Google Analytics allows you to automate the creation of key events in response to specific audience actions. This means every subscriber addition, campaign action, or profile update triggers a new entry in your analytics, ensuring that you never miss critical data. By reducing manual entry and enhancing tracking accuracy, this workflow allows your team to focus on strategic initiatives, thereby improving overall productivity and insight generation.

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