Mailchimp
Google Analytics

Automate Event Tracking Effortlessly

Streamline your event management process. Connect audience interactions to key metrics. Achieve faster insights with automation.

When this happens...

New List Event (Instant)
Trigger new event when the following occurs on an audience list: a campaign is sent or cancelled, a subsciber is added, unsuscribed, has a profile update, or has the associated email address changed, or cleaned.

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automatically do this!

Create Key Event
Creates a new key event.

Explore Triggers and Actions

New Subscriber (Instant)
Trigger new event when a subscriber is added to an audience list.
New or Updated Subscriber (Instant)
Trigger new event when a subscriber is added or updated (on profile, or email address change) in an audience list.
New List Event (Instant)
Trigger new event when the following occurs on an audience list: a campaign is sent or cancelled, a subsciber is added, unsuscribed, has a profile update, or has the associated email address changed, or cleaned.
New Unsubscriber (Instant)
Trigger new event when a subscriber is removed from an audience list.
New Customer
Trigger new event when a new customer is added to a selected store.
Link Clicked
Trigger new event when a recipient clicks a pre-specified link in an specific campaign.
New Audience
Trigger new event when an audience is added to the connected Mailchimp account.
New Campaign
Trigger new event when a new campaign is created or sent
New File
Trigger new event when a new file is added to the File Manager of the connected Mailchimp account.
Create GA4 Property
Creates a new GA4 property.
Create Key Event
Creates a new key event.
Run Report in GA4
Returns a customized report of your Google Analytics event data. Reports contain statistics derived from data collected by the Google Analytics tracking code.
Run Report
Return report metrics based on a start and end date.

About the apps

Learn more about

Mailchimp

and

Google Analytics

, and how they work together to automate your workflows.

About

Mailchimp

Mailchimp is a leading marketing automation and email marketing platform that helps businesses create, manage, and analyze their campaigns effectively.

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About

Google Analytics

Google Analytics provides essential tools to measure and report on digital user activity, enhancing data-driven decision-making.

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Why

Mailchimp

+

Google Analytics

= Perfect Match

Integrating Mailchimp with Google Analytics allows you to automate the creation of key events in response to specific audience actions. This means every subscriber addition, campaign action, or profile update triggers a new entry in your analytics, ensuring that you never miss critical data. By reducing manual entry and enhancing tracking accuracy, this workflow allows your team to focus on strategic initiatives, thereby improving overall productivity and insight generation.

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