When a new abandoned cart occurs in Shopify, an SMS message is automatically sent through Twilio to remind customers about their forgotten items. This seamless integration ensures that you can engage customers at the right moment, capturing their attention directly on their mobile devices. By delivering timely reminders, you reduce the chances of lost sales, encourage customer re-engagement, and enhance the overall shopping experience. The result is increased cart recovery rates, higher customer satisfaction, and a boost in overall sales revenue.