When a new keyword mention occurs in Slack, an SMS alert is instantly sent via Twilio to keep you informed on-the-go. This seamless integration ensures that you never miss important conversations, whether you're away from your desk or in a meeting. By receiving real-time notifications directly to your phone, you can respond promptly to critical issues and maintain effective communication with your team. The result is enhanced responsiveness, improved team collaboration, and the ability to tackle urgent matters without delay.