When new users are added in Intercom, their information is automatically synced to HubSpot, creating or updating contacts in your CRM. This seamless integration bridges the gap between user engagement and customer relationship management, allowing for timely follow-ups and targeted marketing campaigns. By ensuring that your sales and marketing teams have access to the most current user data, you can enhance lead nurturing and drive conversions. The result is improved communication, streamlined workflows, and increased customer acquisition.